Dried Flowers · Westfield Newmarket ·Apr 16, 2020

Presshouse Coffee, Westfield Newmarket

Hello again, today while writing to you I am sipping on the most delicious piccolo made from L'Affare coffee beans served from one of our recently completed and charming interior spaces Presshouse Coffee Cafe, Newmarket.

We are incredibly proud of this collaborative effort between Hellospace, Maken Design Studio, fit-out specialists Datum Projects and our client. Presshouse Coffee has been brought to life within Westfield Newmarkets progressive new mall concept. The space looks over the bustling streets of Broadway and positioned right next to H&M, the premium position naturally called for a bespoke creative execution that would set it apart from the rest.

The result? A truly delicious hospitality space that entices customers to come and escape the hustle and bustle of the activity around them. A little slice of luxurious serenity, patrons are warmly invited to simply relax with friends and family as they enjoy a coffee within those rare little windows of downtime in their days.

The concept was developed from the combination of the words ‘press’ and ‘house’, exploring new materiality and details that would connect to the existing Presshouse brand.

Given the position of the new cafe and the vast amount of natural light, the notion of a garden glasshouse or sun conservatory began to develop. As I sit here today you can feel the warmth of natural light filtering into the space, promoting a sense of calmness and well being.

An exposed ceiling is matched with a modern suspended trellis structure, then softened by delicate circular brass rings covered with an array of stunning dried flowers to draw your eyes up. Flowers used to dress the space include dried gypsophila, toe toe, baby’ breath and king proteas which have been dried months in advanced and lightly spray painted with a ray of soft pastel colours.

Unapologetically bold and opulent, a large brass counter front proudly sits in the centre of the space, drawing people in. The counter is surrounded by a soft grey textured terrazzo tile flooring bringing the outdoors in. Timber is used to add warmth through the booth seating, tables and chairs. Booth seating in leather look Bonanza, by Zepel, provides much-needed durability and easy clean properties, contrasted with a striking teal velvet backing by Rough from the James Dunlop collection.

A lovely subtle green dining chair upholstery, also in Rough, adds freshness while complementing the teal Presshouse brand colour pallet. Our absolute favourite layering of fabric is on the Ottomans covered in Mokum La Palma provide a vibrant lift and builds on from the original flower concept while connecting and balancing the two seated areas.

To create layers of intimacy, fullness and calmness, large full height curtains have been specified to mimic the feeling of home and to soften the architecture of the large windows. The beautiful blush linen-look curtains in Lucidity by FR One and is complemented perfectly by the uniquely pink coffee machine that rests on the counter.

Say hello to Presshouse coffee and lets create some beautiful spaces together in 2020!